Trade Associations

Script provided leadership in developing educational programs for stores facing intense competition from market dominant roll-up competitors.

 

Two senior consultants working with Association Director of Training.

 

 

Education materials / Program speakers

 

 

3 months

 

 

The curriculum focused on fleet management, marketing and rental sales. A full-day program gave personal insight into topics and share from real world experience. Manufacturers were included in program to further develop product expertise. The program was successful and has become an annual event at the National trade show.