TRADE ASSOCIATIONS

Project Overview:

Script provided leadership in developing educational programs for stores facing intense competition from market dominant roll-up competitors.

Resources:

Two senior consultants working with Association Director of Training.

Project Required:

Education materials / Program speakers

Duration:

3 months

Highlights:

The curriculum focused on fleet management, marketing and rental sales. A full-day program gave personal insight into topics and share from real world experience. Manufacturers were included in program to further develop product expertise. The program was successful and has become an annual event at the National trade show.