European CAT Dealer

A traditional equipment dealer was trying to enter the regional rental market. They wanted to study the pros and cons of entry through acquisition versus start-up operations. 

 

Three senior consultants working with dealer / OEM project team.

 

 

Strategy / Market Assessment / Fleet and Financial Modeling

 

 

3 months

 

 

The project required local market studies and SWOT analysis of competitors. Operational audits were conducted on acquisition candidates to validate the financial data provided to the due diligence team. The ultimate decision was made to acquire existing chain of rental stores and overlay new product introductions, rather than the challenge of building a competitive network over time.